Alexa Hötz

Creative strategist with decade-plus experience as a design editor, bringing a considered approach to storytelling and brand engagement. Focused on editorial direction, distinct content development, and brand strategy—leveraging digital marketing to shape narratives that resonate, lending clarity and character to brand identities.

Founder of Innere, a living archive of enduring design sourced with editorial rigor—a continuous record of essential, uncommon items for living, delivered weekly.

Designer at Site Specific, a creative studio offering web design, development, and digital strategy for design-led brands.